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Zoho CRM vs Close
A broad, highly configurable CRM that lists workflows, cadences and forecasting from its first paid edition and includes a free edition for very small teams. Built for high-volume inside sales, with calling, email and SMS in one place, plus an AI agent that works leads.
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Both are credible choices; the right one depends on team size, billing preference and which tier you need for automation. The tables below use each vendor's published prices and seat rules, so the totals are what a team of that size would be billed before tax.
At a glance
| Zoho CRM | Close | |
|---|---|---|
| Score | 78.2 / 100 | 27.4 / 100 |
| Cheapest paid plan (annual) | Standard: $14 | Solo: $9 |
| Top published price (annual) | Ultimate: $52 | Scale: $139 |
| Free plan | Yes, up to 3 users | Not listed |
| Month-to-month billing | Yes | Yes |
| Trial | free trial on paid editions | free 14-day trial, no credit card |
| Seat rules | Free Edition capped at 3 users | Solo capped at 1 user |
| Workflow automation | Standard and upWorkflows & assignment rules | Growth and upAutomated workflows |
| Email sequences / cadences | Standard and upCadences | Not listed |
| Sales forecasting | Standard and upSales forecasting | Not listed |
| Single sign-on (SSO) | Not listed | Not listed |
"Not listed" means the vendor's pricing page doesn't mention the feature for any plan. It may still exist on a higher tier, as an add-on, or in a separate feature matrix, so check with the vendor before ruling a CRM out.
Monthly cost by team size (annual billing)
Pipeline & contacts only
| Team | Zoho CRM | Close |
|---|---|---|
| 1 person | $0 ✓ Free Edition | $9 Solo |
| 3 people | $0 ✓ Free Edition | $105 Essentials |
| 10 people | $140 ✓ Standard | $350 Essentials |
| 25 people | $350 ✓ Standard | $875 Essentials |
| 50 people | $700 ✓ Standard | $1,750 Essentials |
Workflow automation
| Team | Zoho CRM | Close |
|---|---|---|
| 1 person | $14 ✓ Standard | $99 Growth |
| 3 people | $42 ✓ Standard | $297 Growth |
| 10 people | $140 ✓ Standard | $990 Growth |
| 25 people | $350 ✓ Standard | $2,475 Growth |
| 50 people | $700 ✓ Standard | $4,950 Growth |
Automation + email sequences
| Team | Zoho CRM | Close |
|---|---|---|
| 1 person | $14 Standard | — |
| 3 people | $42 Standard | — |
| 10 people | $140 Standard | — |
| 25 people | $350 Standard | — |
| 50 people | $700 Standard | — |
Each cell is the cheapest plan that fits the team and lists every feature in that row's need, using each vendor's seat minimums and caps. ✓ marks the cheaper option.
Where each one comes out ahead
Zoho CRM
- Has a free plan (up to 3 users); Close doesn't list one
- Cheaper route to workflow automation for 10 people: $140 vs $990 a month
- Lists email sequences (from Standard); Close's pricing page doesn't
- Lists sales forecasting (from Standard); Close's pricing page doesn't
Choose Zoho CRM if you want automation and forecasting on a low per-seat budget and don't mind a configuration-heavy tool.
See Zoho CRM pricingClose
- Lower entry price: Solo at $9 vs Standard at $14 per user per month
Choose Close if your reps spend their day on the phone and you want a dialer inside the CRM.
See Close pricingWorth knowing
- Zoho CRM: Zoho defaulted to Singapore dollars for our capture location; the USD figures come from its own USD currency switch.
- Zoho CRM: Local sales taxes are added on top of the listed prices.
- Close: Each card carries two prices without saying which is monthly; we treat the lower one as the annual price because the annual option is labelled "save up to 50%".
- Close: Solo and Essentials don't include workflows.
FAQ
Is Zoho CRM or Close cheaper?
For 10 people who need workflow automation, Zoho CRM is cheaper: Standard at $140 a month vs Close Growth at $990, a difference of $10,200 a year.
Which has a free plan, Zoho CRM or Close?
Zoho CRM has one for up to 3 users; Close doesn't list one.
Can I pay monthly for Zoho CRM and Close?
Zoho CRM publishes month-to-month prices; Close publishes month-to-month prices.
Related comparisons
Full details: Zoho CRM pricing · Close pricing