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CRMs we cover
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| CRM | Score | Free plan | Cheapest paid (annual) | Monthly billing | Workflow automation from |
|---|---|---|---|---|---|
| Zoho CRM | 78.2 | Yes | $14 | Yes | Standard |
| Freshsales | 74.1 | — | $9 | Yes | Growth |
| Salesforce | 58 | Yes | $25 | Yes | Starter Suite |
| Pipedrive | 46.1 | — | $14 | Yes | Growth |
| monday CRM | 45.6 | — | $12 | Yes | Standard |
| Nutshell | 35.2 | — | $13 | Yes | Pro |
| Copper | 32.7 | — | $23 | Yes | Professional |
| Attio | 29.7 | Yes | $35 | Yes | Not listed |
| Close | 27.4 | — | $9 | Yes | Growth |
| Insightly | 22 | — | $29 | Annual only | Professional |
| HubSpot | Not scored | Yes | SGD 10 | Yes | Not listed |
HubSpot
An all-in-one customer platform: a generous set of free tools across marketing, sales and service, with paid Starter bundles layered on top.
Salesforce
The enterprise heavyweight: a long edition ladder that starts with a small-business suite and climbs to AI-heavy editions sold on annual contracts.
Pipedrive
A pipeline-first CRM that keeps the day-to-day view simple for salespeople, with automation and sequences unlocked one tier up.
Zoho CRM
A broad, highly configurable CRM that lists workflows, cadences and forecasting from its first paid edition and includes a free edition for very small teams.
Freshsales
The Freshworks sales CRM, with a full-product trial before you commit and a low entry price that climbs quickly for sequences and forecasting.
monday CRM
A CRM built on monday.com's customisable boards, a natural fit for teams that already manage work there.
Nutshell
A small-business CRM that bundles web chat, forms and basic email marketing into every plan and promises live support on all of them.
Copper
A CRM designed around Google Workspace, syncing Gmail, Calendar and Drive so records update from the inbox.
Close
Built for high-volume inside sales, with calling, email and SMS in one place, plus an AI agent that works leads.
Attio
A newer, data-model-driven CRM aimed at startups, with a free tier for tiny teams and seat caps on its lower plans.
Insightly
A CRM that pairs lead and contact management with project management, useful when won deals turn into delivery work.