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Zoho CRM vs Attio
A broad, highly configurable CRM that lists workflows, cadences and forecasting from its first paid edition and includes a free edition for very small teams. A newer, data-model-driven CRM aimed at startups, with a free tier for tiny teams and seat caps on its lower plans.
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Both are credible choices; the right one depends on team size, billing preference and which tier you need for automation. The tables below use each vendor's published prices and seat rules, so the totals are what a team of that size would be billed before tax.
At a glance
| Zoho CRM | Attio | |
|---|---|---|
| Score | 78.2 / 100 | 29.7 / 100 |
| Cheapest paid plan (annual) | Standard: $14 | Plus: $35 |
| Top published price (annual) | Ultimate: $52 | Pro: $79 |
| Free plan | Yes, up to 3 users | Yes, up to 3 users |
| Month-to-month billing | Yes | Yes |
| Trial | free trial on paid editions | Not listed |
| Seat rules | Free Edition capped at 3 users | Free capped at 3 users and Plus capped at 10 users |
| Workflow automation | Standard and upWorkflows & assignment rules | Not listed |
| Email sequences / cadences | Standard and upCadences | Pro and upCall Intelligence & sequences |
| Sales forecasting | Standard and upSales forecasting | Not listed |
| Single sign-on (SSO) | Not listed | Not listed |
"Not listed" means the vendor's pricing page doesn't mention the feature for any plan. It may still exist on a higher tier, as an add-on, or in a separate feature matrix, so check with the vendor before ruling a CRM out.
Monthly cost by team size (annual billing)
Pipeline & contacts only
| Team | Zoho CRM | Attio |
|---|---|---|
| 1 person | $0 Free Edition | $0 Free |
| 3 people | $0 Free Edition | $0 Free |
| 10 people | $140 ✓ Standard | $350 Plus |
| 25 people | $350 ✓ Standard | $1,975 Pro |
| 50 people | $700 ✓ Standard | $3,950 Pro |
Workflow automation
| Team | Zoho CRM | Attio |
|---|---|---|
| 1 person | $14 Standard | — |
| 3 people | $42 Standard | — |
| 10 people | $140 Standard | — |
| 25 people | $350 Standard | — |
| 50 people | $700 Standard | — |
Automation + email sequences
| Team | Zoho CRM | Attio |
|---|---|---|
| 1 person | $14 Standard | — |
| 3 people | $42 Standard | — |
| 10 people | $140 Standard | — |
| 25 people | $350 Standard | — |
| 50 people | $700 Standard | — |
Each cell is the cheapest plan that fits the team and lists every feature in that row's need, using each vendor's seat minimums and caps. ✓ marks the cheaper option.
Where each one comes out ahead
Zoho CRM
- Lower entry price: Standard at $14 vs Plus at $35 per user per month
- Lists a free trial on paid editions
- Lists workflow automation (from Standard); Attio's pricing page doesn't
- Cheaper route to email sequences for 10 people: $140 vs $790 a month
- Lists sales forecasting (from Standard); Attio's pricing page doesn't
Choose Zoho CRM if you want automation and forecasting on a low per-seat budget and don't mind a configuration-heavy tool.
See Zoho CRM pricingAttio
No clear advantage on the published data.
Choose Attio if you are an early-stage team that wants a flexible data model and can live within the lower-tier seat caps.
See Attio pricingWorth knowing
- Zoho CRM: Zoho defaulted to Singapore dollars for our capture location; the USD figures come from its own USD currency switch.
- Zoho CRM: Local sales taxes are added on top of the listed prices.
- Attio: Each card shows the monthly then the annual figure; annual is the one labelled "Save 20%".
- Attio: AI and automation run on credits; extra workspace credits are sold in blocks.
FAQ
Is Zoho CRM or Attio cheaper?
For 10 people who need workflow automation, only Zoho CRM can be priced: Standard at $140 a month. Attio isn't ranked because its pricing page doesn't list workflow automation.
Which has a free plan, Zoho CRM or Attio?
Zoho CRM has one for up to 3 users; Attio has one for up to 3 users.
Can I pay monthly for Zoho CRM and Attio?
Zoho CRM publishes month-to-month prices; Attio publishes month-to-month prices.
Related comparisons
Full details: Zoho CRM pricing · Attio pricing