Home › Comparisons › Zoho CRM vs Insightly
Zoho CRM vs Insightly
A broad, highly configurable CRM that lists workflows, cadences and forecasting from its first paid edition and includes a free edition for very small teams. A CRM that pairs lead and contact management with project management, useful when won deals turn into delivery work.
We don't earn anything from the links on this site today. Buttons go straight to each vendor's pricing page. How we make money.
Both are credible choices; the right one depends on team size, billing preference and which tier you need for automation. The tables below use each vendor's published prices and seat rules, so the totals are what a team of that size would be billed before tax.
At a glance
| Zoho CRM | Insightly | |
|---|---|---|
| Score | 78.2 / 100 | 22 / 100 |
| Cheapest paid plan (annual) | Standard: $14 | Plus: $29 |
| Top published price (annual) | Ultimate: $52 | Enterprise: $99 |
| Free plan | Yes, up to 3 users | Not listed |
| Month-to-month billing | Yes | Annual only |
| Trial | free trial on paid editions | free 14-day trial, no credit card |
| Seat rules | Free Edition capped at 3 users | no seat minimum listed |
| Workflow automation | Standard and upWorkflows & assignment rules | Professional and upWorkflow automation |
| Email sequences / cadences | Standard and upCadences | Not listed |
| Sales forecasting | Standard and upSales forecasting | Not listed |
| Single sign-on (SSO) | Not listed | Not listed |
"Not listed" means the vendor's pricing page doesn't mention the feature for any plan. It may still exist on a higher tier, as an add-on, or in a separate feature matrix, so check with the vendor before ruling a CRM out.
Monthly cost by team size (annual billing)
Pipeline & contacts only
| Team | Zoho CRM | Insightly |
|---|---|---|
| 1 person | $0 ✓ Free Edition | $29 Plus |
| 3 people | $0 ✓ Free Edition | $87 Plus |
| 10 people | $140 ✓ Standard | $290 Plus |
| 25 people | $350 ✓ Standard | $725 Plus |
| 50 people | $700 ✓ Standard | $1,450 Plus |
Workflow automation
| Team | Zoho CRM | Insightly |
|---|---|---|
| 1 person | $14 ✓ Standard | $49 Professional |
| 3 people | $42 ✓ Standard | $147 Professional |
| 10 people | $140 ✓ Standard | $490 Professional |
| 25 people | $350 ✓ Standard | $1,225 Professional |
| 50 people | $700 ✓ Standard | $2,450 Professional |
Automation + email sequences
| Team | Zoho CRM | Insightly |
|---|---|---|
| 1 person | $14 Standard | — |
| 3 people | $42 Standard | — |
| 10 people | $140 Standard | — |
| 25 people | $350 Standard | — |
| 50 people | $700 Standard | — |
Each cell is the cheapest plan that fits the team and lists every feature in that row's need, using each vendor's seat minimums and caps. ✓ marks the cheaper option.
Where each one comes out ahead
Zoho CRM
- Lower entry price: Standard at $14 vs Plus at $29 per user per month
- Has a free plan (up to 3 users); Insightly doesn't list one
- Publishes month-to-month prices; Insightly shows annual billing only
- Cheaper route to workflow automation for 10 people: $140 vs $490 a month
- Lists email sequences (from Standard); Insightly's pricing page doesn't
- Lists sales forecasting (from Standard); Insightly's pricing page doesn't
Choose Zoho CRM if you want automation and forecasting on a low per-seat budget and don't mind a configuration-heavy tool.
See Zoho CRM pricingInsightly
No clear advantage on the published data.
Choose Insightly if you hand closed deals to a delivery team and want projects in the same system.
See Insightly pricingWorth knowing
- Zoho CRM: Zoho defaulted to Singapore dollars for our capture location; the USD figures come from its own USD currency switch.
- Zoho CRM: Local sales taxes are added on top of the listed prices.
- Insightly: Only annual billing is shown; no month-to-month price is published.
- Insightly: Insightly's page blocks plain headless browsers; this capture used a desktop user agent.
FAQ
Is Zoho CRM or Insightly cheaper?
For 10 people who need workflow automation, Zoho CRM is cheaper: Standard at $140 a month vs Insightly Professional at $490, a difference of $4,200 a year.
Which has a free plan, Zoho CRM or Insightly?
Zoho CRM has one for up to 3 users; Insightly doesn't list one.
Can I pay monthly for Zoho CRM and Insightly?
Zoho CRM publishes month-to-month prices; Insightly shows annual billing only.
Related comparisons
Full details: Zoho CRM pricing · Insightly pricing