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Attio vs Insightly

A newer, data-model-driven CRM aimed at startups, with a free tier for tiny teams and seat caps on its lower plans. A CRM that pairs lead and contact management with project management, useful when won deals turn into delivery work.

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Short answer: For 10 people who need workflow automation, only Insightly can be priced: Professional at $490 a month. Attio isn't ranked because its pricing page doesn't list workflow automation.

Both are credible choices; the right one depends on team size, billing preference and which tier you need for automation. The tables below use each vendor's published prices and seat rules, so the totals are what a team of that size would be billed before tax.

At a glance

	Attio	Insightly
Score	29.7 / 100	22 / 100
Cheapest paid plan (annual)	Plus: $35	Plus: $29
Top published price (annual)	Pro: $79	Enterprise: $99
Free plan	Yes, up to 3 users	Not listed
Month-to-month billing	Yes	Annual only
Trial	Not listed	free 14-day trial, no credit card
Seat rules	Free capped at 3 users and Plus capped at 10 users	no seat minimum listed
Workflow automation	Not listed	Professional and upWorkflow automation
Email sequences / cadences	Pro and upCall Intelligence & sequences	Not listed
Sales forecasting	Not listed	Not listed
Single sign-on (SSO)	Not listed	Not listed

"Not listed" means the vendor's pricing page doesn't mention the feature for any plan. It may still exist on a higher tier, as an add-on, or in a separate feature matrix, so check with the vendor before ruling a CRM out.

Monthly cost by team size (annual billing)

Pipeline & contacts only

Team	Attio	Insightly
1 person	$0 ✓ Free	$29 Plus
3 people	$0 ✓ Free	$87 Plus
10 people	$350 Plus	$290 ✓ Plus
25 people	$1,975 Pro	$725 ✓ Plus
50 people	$3,950 Pro	$1,450 ✓ Plus

Workflow automation

Team	Attio	Insightly
1 person	—	$49 Professional
3 people	—	$147 Professional
10 people	—	$490 Professional
25 people	—	$1,225 Professional
50 people	—	$2,450 Professional

Automation + email sequences

Team	Attio	Insightly
1 person	—	—
3 people	—	—
10 people	—	—
25 people	—	—
50 people	—	—

Each cell is the cheapest plan that fits the team and lists every feature in that row's need, using each vendor's seat minimums and caps. ✓ marks the cheaper option.

Where each one comes out ahead

Attio

Has a free plan (up to 3 users); Insightly doesn't list one
Publishes month-to-month prices; Insightly shows annual billing only
Lists email sequences (from Pro); Insightly's pricing page doesn't

Choose Attio if you are an early-stage team that wants a flexible data model and can live within the lower-tier seat caps.

See Attio pricing

Insightly

Lower entry price: Plus at $29 vs Plus at $35 per user per month
Lists a free 14-day trial, no credit card
Lists workflow automation (from Professional); Attio's pricing page doesn't

Choose Insightly if you hand closed deals to a delivery team and want projects in the same system.

See Insightly pricing

Worth knowing

Attio: Each card shows the monthly then the annual figure; annual is the one labelled "Save 20%".
Attio: AI and automation run on credits; extra workspace credits are sold in blocks.
Insightly: Only annual billing is shown; no month-to-month price is published.
Insightly: Insightly's page blocks plain headless browsers; this capture used a desktop user agent.

FAQ

Is Attio or Insightly cheaper?

For 10 people who need workflow automation, only Insightly can be priced: Professional at $490 a month. Attio isn't ranked because its pricing page doesn't list workflow automation.

Which has a free plan, Attio or Insightly?

Attio has one for up to 3 users; Insightly doesn't list one.

Can I pay monthly for Attio and Insightly?

Attio publishes month-to-month prices; Insightly shows annual billing only.

Related comparisons

Full details: Attio pricing · Insightly pricing