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HubSpot vs Close
An all-in-one customer platform: a generous set of free tools across marketing, sales and service, with paid Starter bundles layered on top. Built for high-volume inside sales, with calling, email and SMS in one place, plus an AI agent that works leads.
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Both are credible choices; the right one depends on team size, billing preference and which tier you need for automation. The tables below use each vendor's published prices and seat rules, so the totals are what a team of that size would be billed before tax.
At a glance
| HubSpot | Close | |
|---|---|---|
| Score | Not scored | 27.4 / 100 |
| Cheapest paid plan (annual) | Starter Customer Platform: SGD 10 | Solo: $9 |
| Top published price (annual) | Starter Customer Platform: SGD 10 | Scale: $139 |
| Free plan | Yes, up to 2 users | Not listed |
| Month-to-month billing | Yes | Yes |
| Trial | Not listed | free 14-day trial, no credit card |
| Seat rules | Free tools capped at 2 users | Solo capped at 1 user |
| Workflow automation | Not listed | Growth and upAutomated workflows |
| Email sequences / cadences | Not listed | Not listed |
| Sales forecasting | Not listed | Not listed |
| Single sign-on (SSO) | Not listed | Not listed |
"Not listed" means the vendor's pricing page doesn't mention the feature for any plan. It may still exist on a higher tier, as an add-on, or in a separate feature matrix, so check with the vendor before ruling a CRM out. HubSpot's prices are in SGD and are not ranked against USD prices.
Monthly cost by team size (annual billing)
Pipeline & contacts only
| Team | HubSpot | Close |
|---|---|---|
| 1 person | — | $9 Solo |
| 3 people | — | $105 Essentials |
| 10 people | — | $350 Essentials |
| 25 people | — | $875 Essentials |
| 50 people | — | $1,750 Essentials |
Workflow automation
| Team | HubSpot | Close |
|---|---|---|
| 1 person | — | $99 Growth |
| 3 people | — | $297 Growth |
| 10 people | — | $990 Growth |
| 25 people | — | $2,475 Growth |
| 50 people | — | $4,950 Growth |
Automation + email sequences
| Team | HubSpot | Close |
|---|---|---|
| 1 person | — | — |
| 3 people | — | — |
| 10 people | — | — |
| 25 people | — | — |
| 50 people | — | — |
Each cell is the cheapest plan that fits the team and lists every feature in that row's need, using each vendor's seat minimums and caps. ✓ marks the cheaper option.
Where each one comes out ahead
HubSpot
- Has a free plan (up to 2 users); Close doesn't list one
Choose HubSpot if you want marketing, sales and service tools under one login and can start on the free tools.
See HubSpot pricingClose
- Lists a free 14-day trial, no credit card
- Lists workflow automation (from Growth); HubSpot's pricing page doesn't
Choose Close if your reps spend their day on the phone and you want a dialer inside the CRM.
See Close pricingWorth knowing
- HubSpot: This page only shows the Free tools and Starter tiers; Professional and Enterprise are priced elsewhere.
- HubSpot: Starter prices are a new-customer offer shown against a higher struck-out price.
- Close: Each card carries two prices without saying which is monthly; we treat the lower one as the annual price because the annual option is labelled "save up to 50%".
- Close: Solo and Essentials don't include workflows.
FAQ
Is HubSpot or Close cheaper?
For 10 people who need workflow automation, only Close can be priced: Growth at $990 a month. HubSpot isn't ranked because prices were only shown to us in SGD, so they are not compared with USD prices.
Which has a free plan, HubSpot or Close?
HubSpot has one for up to 2 users; Close doesn't list one.
Can I pay monthly for HubSpot and Close?
HubSpot publishes month-to-month prices; Close publishes month-to-month prices.
Related comparisons
Full details: HubSpot pricing · Close pricing