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HubSpot vs Attio
An all-in-one customer platform: a generous set of free tools across marketing, sales and service, with paid Starter bundles layered on top. A newer, data-model-driven CRM aimed at startups, with a free tier for tiny teams and seat caps on its lower plans.
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Both are credible choices; the right one depends on team size, billing preference and which tier you need for automation. The tables below use each vendor's published prices and seat rules, so the totals are what a team of that size would be billed before tax.
At a glance
| HubSpot | Attio | |
|---|---|---|
| Score | Not scored | 29.7 / 100 |
| Cheapest paid plan (annual) | Starter Customer Platform: SGD 10 | Plus: $35 |
| Top published price (annual) | Starter Customer Platform: SGD 10 | Pro: $79 |
| Free plan | Yes, up to 2 users | Yes, up to 3 users |
| Month-to-month billing | Yes | Yes |
| Trial | Not listed | Not listed |
| Seat rules | Free tools capped at 2 users | Free capped at 3 users and Plus capped at 10 users |
| Workflow automation | Not listed | Not listed |
| Email sequences / cadences | Not listed | Pro and upCall Intelligence & sequences |
| Sales forecasting | Not listed | Not listed |
| Single sign-on (SSO) | Not listed | Not listed |
"Not listed" means the vendor's pricing page doesn't mention the feature for any plan. It may still exist on a higher tier, as an add-on, or in a separate feature matrix, so check with the vendor before ruling a CRM out. HubSpot's prices are in SGD and are not ranked against USD prices.
Monthly cost by team size (annual billing)
Pipeline & contacts only
| Team | HubSpot | Attio |
|---|---|---|
| 1 person | — | $0 Free |
| 3 people | — | $0 Free |
| 10 people | — | $350 Plus |
| 25 people | — | $1,975 Pro |
| 50 people | — | $3,950 Pro |
Workflow automation
| Team | HubSpot | Attio |
|---|---|---|
| 1 person | — | — |
| 3 people | — | — |
| 10 people | — | — |
| 25 people | — | — |
| 50 people | — | — |
Automation + email sequences
| Team | HubSpot | Attio |
|---|---|---|
| 1 person | — | — |
| 3 people | — | — |
| 10 people | — | — |
| 25 people | — | — |
| 50 people | — | — |
Each cell is the cheapest plan that fits the team and lists every feature in that row's need, using each vendor's seat minimums and caps. ✓ marks the cheaper option.
Where each one comes out ahead
HubSpot
No clear advantage on the published data.
Choose HubSpot if you want marketing, sales and service tools under one login and can start on the free tools.
See HubSpot pricingAttio
- Lists email sequences (from Pro); HubSpot's pricing page doesn't
Choose Attio if you are an early-stage team that wants a flexible data model and can live within the lower-tier seat caps.
See Attio pricingWorth knowing
- HubSpot: This page only shows the Free tools and Starter tiers; Professional and Enterprise are priced elsewhere.
- HubSpot: Starter prices are a new-customer offer shown against a higher struck-out price.
- Attio: Each card shows the monthly then the annual figure; annual is the one labelled "Save 20%".
- Attio: AI and automation run on credits; extra workspace credits are sold in blocks.
FAQ
Is HubSpot or Attio cheaper?
Neither HubSpot nor Attio can be priced for 10 people with workflow automation: HubSpot: prices were only shown to us in SGD, so they are not compared with USD prices; Attio: its pricing page doesn't list workflow automation.
Which has a free plan, HubSpot or Attio?
HubSpot has one for up to 2 users; Attio has one for up to 3 users.
Can I pay monthly for HubSpot and Attio?
HubSpot publishes month-to-month prices; Attio publishes month-to-month prices.
Related comparisons
Full details: HubSpot pricing · Attio pricing