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HubSpot vs Zoho CRM
An all-in-one customer platform: a generous set of free tools across marketing, sales and service, with paid Starter bundles layered on top. A broad, highly configurable CRM that lists workflows, cadences and forecasting from its first paid edition and includes a free edition for very small teams.
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Both are credible choices; the right one depends on team size, billing preference and which tier you need for automation. The tables below use each vendor's published prices and seat rules, so the totals are what a team of that size would be billed before tax.
At a glance
| HubSpot | Zoho CRM | |
|---|---|---|
| Score | Not scored | 78.2 / 100 |
| Cheapest paid plan (annual) | Starter Customer Platform: SGD 10 | Standard: $14 |
| Top published price (annual) | Starter Customer Platform: SGD 10 | Ultimate: $52 |
| Free plan | Yes, up to 2 users | Yes, up to 3 users |
| Month-to-month billing | Yes | Yes |
| Trial | Not listed | free trial on paid editions |
| Seat rules | Free tools capped at 2 users | Free Edition capped at 3 users |
| Workflow automation | Not listed | Standard and upWorkflows & assignment rules |
| Email sequences / cadences | Not listed | Standard and upCadences |
| Sales forecasting | Not listed | Standard and upSales forecasting |
| Single sign-on (SSO) | Not listed | Not listed |
"Not listed" means the vendor's pricing page doesn't mention the feature for any plan. It may still exist on a higher tier, as an add-on, or in a separate feature matrix, so check with the vendor before ruling a CRM out. HubSpot's prices are in SGD and are not ranked against USD prices.
Monthly cost by team size (annual billing)
Pipeline & contacts only
| Team | HubSpot | Zoho CRM |
|---|---|---|
| 1 person | — | $0 Free Edition |
| 3 people | — | $0 Free Edition |
| 10 people | — | $140 Standard |
| 25 people | — | $350 Standard |
| 50 people | — | $700 Standard |
Workflow automation
| Team | HubSpot | Zoho CRM |
|---|---|---|
| 1 person | — | $14 Standard |
| 3 people | — | $42 Standard |
| 10 people | — | $140 Standard |
| 25 people | — | $350 Standard |
| 50 people | — | $700 Standard |
Automation + email sequences
| Team | HubSpot | Zoho CRM |
|---|---|---|
| 1 person | — | $14 Standard |
| 3 people | — | $42 Standard |
| 10 people | — | $140 Standard |
| 25 people | — | $350 Standard |
| 50 people | — | $700 Standard |
Each cell is the cheapest plan that fits the team and lists every feature in that row's need, using each vendor's seat minimums and caps. ✓ marks the cheaper option.
Where each one comes out ahead
HubSpot
No clear advantage on the published data.
Choose HubSpot if you want marketing, sales and service tools under one login and can start on the free tools.
See HubSpot pricingZoho CRM
- Lists a free trial on paid editions
- Lists workflow automation (from Standard); HubSpot's pricing page doesn't
- Lists email sequences (from Standard); HubSpot's pricing page doesn't
- Lists sales forecasting (from Standard); HubSpot's pricing page doesn't
Choose Zoho CRM if you want automation and forecasting on a low per-seat budget and don't mind a configuration-heavy tool.
See Zoho CRM pricingWorth knowing
- HubSpot: This page only shows the Free tools and Starter tiers; Professional and Enterprise are priced elsewhere.
- HubSpot: Starter prices are a new-customer offer shown against a higher struck-out price.
- Zoho CRM: Zoho defaulted to Singapore dollars for our capture location; the USD figures come from its own USD currency switch.
- Zoho CRM: Local sales taxes are added on top of the listed prices.
FAQ
Is HubSpot or Zoho CRM cheaper?
For 10 people who need workflow automation, only Zoho CRM can be priced: Standard at $140 a month. HubSpot isn't ranked because prices were only shown to us in SGD, so they are not compared with USD prices.
Which has a free plan, HubSpot or Zoho CRM?
HubSpot has one for up to 2 users; Zoho CRM has one for up to 3 users.
Can I pay monthly for HubSpot and Zoho CRM?
HubSpot publishes month-to-month prices; Zoho CRM publishes month-to-month prices.
Related comparisons
Full details: HubSpot pricing · Zoho CRM pricing