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Pipedrive vs Zoho CRM

A pipeline-first CRM that keeps the day-to-day view simple for salespeople, with automation and sequences unlocked one tier up. A broad, highly configurable CRM that lists workflows, cadences and forecasting from its first paid edition and includes a free edition for very small teams.

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Short answer: For 10 people who need workflow automation, Zoho CRM is cheaper: Standard at $140 a month vs Pipedrive Growth at $390, a difference of $3,000 a year.

Both are credible choices; the right one depends on team size, billing preference and which tier you need for automation. The tables below use each vendor's published prices and seat rules, so the totals are what a team of that size would be billed before tax.

At a glance

	Pipedrive	Zoho CRM
Score	46.1 / 100	78.2 / 100
Cheapest paid plan (annual)	Lite: $14	Standard: $14
Top published price (annual)	Ultimate: $79	Ultimate: $52
Free plan	Not listed	Yes, up to 3 users
Month-to-month billing	Yes	Yes
Trial	free 14-day trial, no credit card	free trial on paid editions
Seat rules	no seat minimum listed	Free Edition capped at 3 users
Workflow automation	Growth and upAutomate repetitive tasks and complex workflows.	Standard and upWorkflows & assignment rules
Email sequences / cadences	Growth and upCreate sequences of personalized emails and follow-ups to nurture deals over time.	Standard and upCadences
Sales forecasting	Growth and upanticipate revenue with built-in forecasts	Standard and upSales forecasting
Single sign-on (SSO)	Not listed	Not listed

"Not listed" means the vendor's pricing page doesn't mention the feature for any plan. It may still exist on a higher tier, as an add-on, or in a separate feature matrix, so check with the vendor before ruling a CRM out.

Monthly cost by team size (annual billing)

Pipeline & contacts only

Team	Pipedrive	Zoho CRM
1 person	$14 Lite	$0 ✓ Free Edition
3 people	$42 Lite	$0 ✓ Free Edition
10 people	$140 Lite	$140 Standard
25 people	$350 Lite	$350 Standard
50 people	$700 Lite	$700 Standard

Workflow automation

Team	Pipedrive	Zoho CRM
1 person	$39 Growth	$14 ✓ Standard
3 people	$117 Growth	$42 ✓ Standard
10 people	$390 Growth	$140 ✓ Standard
25 people	$975 Growth	$350 ✓ Standard
50 people	$1,950 Growth	$700 ✓ Standard

Automation + email sequences

Team	Pipedrive	Zoho CRM
1 person	$39 Growth	$14 ✓ Standard
3 people	$117 Growth	$42 ✓ Standard
10 people	$390 Growth	$140 ✓ Standard
25 people	$975 Growth	$350 ✓ Standard
50 people	$1,950 Growth	$700 ✓ Standard

Each cell is the cheapest plan that fits the team and lists every feature in that row's need, using each vendor's seat minimums and caps. ✓ marks the cheaper option.

Where each one comes out ahead

Pipedrive

No clear advantage on the published data.

Choose Pipedrive if your reps live in a visual deal pipeline and you want automation without an enterprise contract.

See Pipedrive pricing

Zoho CRM

Has a free plan (up to 3 users); Pipedrive doesn't list one
Cheaper route to workflow automation for 10 people: $140 vs $390 a month
Cheaper route to email sequences for 10 people: $140 vs $390 a month
Cheaper route to sales forecasting for 10 people: $140 vs $390 a month

Choose Zoho CRM if you want automation and forecasting on a low per-seat budget and don't mind a configuration-heavy tool.

See Zoho CRM pricing

Worth knowing

Pipedrive: Prices exclude VAT for EU customers.
Pipedrive: Lead capture, projects, email campaigns, web-visitor tracking and document tools are paid add-ons on top of any plan.
Zoho CRM: Zoho defaulted to Singapore dollars for our capture location; the USD figures come from its own USD currency switch.
Zoho CRM: Local sales taxes are added on top of the listed prices.

FAQ

Is Pipedrive or Zoho CRM cheaper?

For 10 people who need workflow automation, Zoho CRM is cheaper: Standard at $140 a month vs Pipedrive Growth at $390, a difference of $3,000 a year.

Which has a free plan, Pipedrive or Zoho CRM?

Pipedrive doesn't list one; Zoho CRM has one for up to 3 users.

Can I pay monthly for Pipedrive and Zoho CRM?

Pipedrive publishes month-to-month prices; Zoho CRM publishes month-to-month prices.

Related comparisons

Full details: Pipedrive pricing · Zoho CRM pricing