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Salesforce vs Attio
The enterprise heavyweight: a long edition ladder that starts with a small-business suite and climbs to AI-heavy editions sold on annual contracts. A newer, data-model-driven CRM aimed at startups, with a free tier for tiny teams and seat caps on its lower plans.
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Both are credible choices; the right one depends on team size, billing preference and which tier you need for automation. The tables below use each vendor's published prices and seat rules, so the totals are what a team of that size would be billed before tax.
At a glance
| Salesforce | Attio | |
|---|---|---|
| Score | 58 / 100 | 29.7 / 100 |
| Cheapest paid plan (annual) | Starter Suite: $25 | Plus: $35 |
| Top published price (annual) | Max: $550 | Pro: $79 |
| Free plan | Yes, up to 2 users | Yes, up to 3 users |
| Month-to-month billing | Yes | Yes |
| Trial | free 30-day trial | Not listed |
| Seat rules | Free Suite capped at 2 users | Free capped at 3 users and Plus capped at 10 users |
| Workflow automation | Starter Suite and upBuilt-in Sales Flows and Lead Routing | Not listed |
| Email sequences / cadences | Not listed | Pro and upCall Intelligence & sequences |
| Sales forecasting | Pro Suite and upSales Quoting and Forecasting | Not listed |
| Single sign-on (SSO) | Not listed | Not listed |
"Not listed" means the vendor's pricing page doesn't mention the feature for any plan. It may still exist on a higher tier, as an add-on, or in a separate feature matrix, so check with the vendor before ruling a CRM out.
Monthly cost by team size (annual billing)
Pipeline & contacts only
| Team | Salesforce | Attio |
|---|---|---|
| 1 person | $0 Free Suite | $0 Free |
| 3 people | $75 Starter Suite | $0 ✓ Free |
| 10 people | $250 ✓ Starter Suite | $350 Plus |
| 25 people | $625 ✓ Starter Suite | $1,975 Pro |
| 50 people | $1,250 ✓ Starter Suite | $3,950 Pro |
Workflow automation
| Team | Salesforce | Attio |
|---|---|---|
| 1 person | $25 Starter Suite | — |
| 3 people | $75 Starter Suite | — |
| 10 people | $250 Starter Suite | — |
| 25 people | $625 Starter Suite | — |
| 50 people | $1,250 Starter Suite | — |
Automation + email sequences
| Team | Salesforce | Attio |
|---|---|---|
| 1 person | — | — |
| 3 people | — | — |
| 10 people | — | — |
| 25 people | — | — |
| 50 people | — | — |
Each cell is the cheapest plan that fits the team and lists every feature in that row's need, using each vendor's seat minimums and caps. ✓ marks the cheaper option.
Where each one comes out ahead
Salesforce
- Lower entry price: Starter Suite at $25 vs Plus at $35 per user per month
- Lists a free 30-day trial
- Lists workflow automation (from Starter Suite); Attio's pricing page doesn't
- Lists sales forecasting (from Pro Suite); Attio's pricing page doesn't
Choose Salesforce if you expect to need deep customisation, forecasting and a large partner ecosystem as you grow.
See Salesforce pricingAttio
- Lists email sequences (from Pro); Salesforce's pricing page doesn't
Choose Attio if you are an early-stage team that wants a flexible data model and can live within the lower-tier seat caps.
See Attio pricingWorth knowing
- Salesforce: Salesforce says most of its products use annual contracts.
- Salesforce: Only Starter Suite is shown with month-to-month billing; every higher edition is billed annually.
- Attio: Each card shows the monthly then the annual figure; annual is the one labelled "Save 20%".
- Attio: AI and automation run on credits; extra workspace credits are sold in blocks.
FAQ
Is Salesforce or Attio cheaper?
For 10 people who need workflow automation, only Salesforce can be priced: Starter Suite at $250 a month. Attio isn't ranked because its pricing page doesn't list workflow automation.
Which has a free plan, Salesforce or Attio?
Salesforce has one for up to 2 users; Attio has one for up to 3 users.
Can I pay monthly for Salesforce and Attio?
Salesforce publishes month-to-month prices; Attio publishes month-to-month prices.
Related comparisons
Full details: Salesforce pricing · Attio pricing