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Salesforce vs Insightly
The enterprise heavyweight: a long edition ladder that starts with a small-business suite and climbs to AI-heavy editions sold on annual contracts. A CRM that pairs lead and contact management with project management, useful when won deals turn into delivery work.
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Both are credible choices; the right one depends on team size, billing preference and which tier you need for automation. The tables below use each vendor's published prices and seat rules, so the totals are what a team of that size would be billed before tax.
At a glance
| Salesforce | Insightly | |
|---|---|---|
| Score | 58 / 100 | 22 / 100 |
| Cheapest paid plan (annual) | Starter Suite: $25 | Plus: $29 |
| Top published price (annual) | Max: $550 | Enterprise: $99 |
| Free plan | Yes, up to 2 users | Not listed |
| Month-to-month billing | Yes | Annual only |
| Trial | free 30-day trial | free 14-day trial, no credit card |
| Seat rules | Free Suite capped at 2 users | no seat minimum listed |
| Workflow automation | Starter Suite and upBuilt-in Sales Flows and Lead Routing | Professional and upWorkflow automation |
| Email sequences / cadences | Not listed | Not listed |
| Sales forecasting | Pro Suite and upSales Quoting and Forecasting | Not listed |
| Single sign-on (SSO) | Not listed | Not listed |
"Not listed" means the vendor's pricing page doesn't mention the feature for any plan. It may still exist on a higher tier, as an add-on, or in a separate feature matrix, so check with the vendor before ruling a CRM out.
Monthly cost by team size (annual billing)
Pipeline & contacts only
| Team | Salesforce | Insightly |
|---|---|---|
| 1 person | $0 ✓ Free Suite | $29 Plus |
| 3 people | $75 ✓ Starter Suite | $87 Plus |
| 10 people | $250 ✓ Starter Suite | $290 Plus |
| 25 people | $625 ✓ Starter Suite | $725 Plus |
| 50 people | $1,250 ✓ Starter Suite | $1,450 Plus |
Workflow automation
| Team | Salesforce | Insightly |
|---|---|---|
| 1 person | $25 ✓ Starter Suite | $49 Professional |
| 3 people | $75 ✓ Starter Suite | $147 Professional |
| 10 people | $250 ✓ Starter Suite | $490 Professional |
| 25 people | $625 ✓ Starter Suite | $1,225 Professional |
| 50 people | $1,250 ✓ Starter Suite | $2,450 Professional |
Automation + email sequences
| Team | Salesforce | Insightly |
|---|---|---|
| 1 person | — | — |
| 3 people | — | — |
| 10 people | — | — |
| 25 people | — | — |
| 50 people | — | — |
Each cell is the cheapest plan that fits the team and lists every feature in that row's need, using each vendor's seat minimums and caps. ✓ marks the cheaper option.
Where each one comes out ahead
Salesforce
- Lower entry price: Starter Suite at $25 vs Plus at $29 per user per month
- Has a free plan (up to 2 users); Insightly doesn't list one
- Publishes month-to-month prices; Insightly shows annual billing only
- Cheaper route to workflow automation for 10 people: $250 vs $490 a month
- Lists sales forecasting (from Pro Suite); Insightly's pricing page doesn't
Choose Salesforce if you expect to need deep customisation, forecasting and a large partner ecosystem as you grow.
See Salesforce pricingInsightly
No clear advantage on the published data.
Choose Insightly if you hand closed deals to a delivery team and want projects in the same system.
See Insightly pricingWorth knowing
- Salesforce: Salesforce says most of its products use annual contracts.
- Salesforce: Only Starter Suite is shown with month-to-month billing; every higher edition is billed annually.
- Insightly: Only annual billing is shown; no month-to-month price is published.
- Insightly: Insightly's page blocks plain headless browsers; this capture used a desktop user agent.
FAQ
Is Salesforce or Insightly cheaper?
For 10 people who need workflow automation, Salesforce is cheaper: Starter Suite at $250 a month vs Insightly Professional at $490, a difference of $2,880 a year.
Which has a free plan, Salesforce or Insightly?
Salesforce has one for up to 2 users; Insightly doesn't list one.
Can I pay monthly for Salesforce and Insightly?
Salesforce publishes month-to-month prices; Insightly shows annual billing only.
Related comparisons
Full details: Salesforce pricing · Insightly pricing