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HubSpot vs Salesforce
An all-in-one customer platform: a generous set of free tools across marketing, sales and service, with paid Starter bundles layered on top. The enterprise heavyweight: a long edition ladder that starts with a small-business suite and climbs to AI-heavy editions sold on annual contracts.
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Both are credible choices; the right one depends on team size, billing preference and which tier you need for automation. The tables below use each vendor's published prices and seat rules, so the totals are what a team of that size would be billed before tax.
At a glance
| HubSpot | Salesforce | |
|---|---|---|
| Score | Not scored | 58 / 100 |
| Cheapest paid plan (annual) | Starter Customer Platform: SGD 10 | Starter Suite: $25 |
| Top published price (annual) | Starter Customer Platform: SGD 10 | Max: $550 |
| Free plan | Yes, up to 2 users | Yes, up to 2 users |
| Month-to-month billing | Yes | Yes |
| Trial | Not listed | free 30-day trial |
| Seat rules | Free tools capped at 2 users | Free Suite capped at 2 users |
| Workflow automation | Not listed | Starter Suite and upBuilt-in Sales Flows and Lead Routing |
| Email sequences / cadences | Not listed | Not listed |
| Sales forecasting | Not listed | Pro Suite and upSales Quoting and Forecasting |
| Single sign-on (SSO) | Not listed | Not listed |
"Not listed" means the vendor's pricing page doesn't mention the feature for any plan. It may still exist on a higher tier, as an add-on, or in a separate feature matrix, so check with the vendor before ruling a CRM out. HubSpot's prices are in SGD and are not ranked against USD prices.
Monthly cost by team size (annual billing)
Pipeline & contacts only
| Team | HubSpot | Salesforce |
|---|---|---|
| 1 person | — | $0 Free Suite |
| 3 people | — | $75 Starter Suite |
| 10 people | — | $250 Starter Suite |
| 25 people | — | $625 Starter Suite |
| 50 people | — | $1,250 Starter Suite |
Workflow automation
| Team | HubSpot | Salesforce |
|---|---|---|
| 1 person | — | $25 Starter Suite |
| 3 people | — | $75 Starter Suite |
| 10 people | — | $250 Starter Suite |
| 25 people | — | $625 Starter Suite |
| 50 people | — | $1,250 Starter Suite |
Automation + email sequences
| Team | HubSpot | Salesforce |
|---|---|---|
| 1 person | — | — |
| 3 people | — | — |
| 10 people | — | — |
| 25 people | — | — |
| 50 people | — | — |
Each cell is the cheapest plan that fits the team and lists every feature in that row's need, using each vendor's seat minimums and caps. ✓ marks the cheaper option.
Where each one comes out ahead
HubSpot
No clear advantage on the published data.
Choose HubSpot if you want marketing, sales and service tools under one login and can start on the free tools.
See HubSpot pricingSalesforce
- Lists a free 30-day trial
- Lists workflow automation (from Starter Suite); HubSpot's pricing page doesn't
- Lists sales forecasting (from Pro Suite); HubSpot's pricing page doesn't
Choose Salesforce if you expect to need deep customisation, forecasting and a large partner ecosystem as you grow.
See Salesforce pricingWorth knowing
- HubSpot: This page only shows the Free tools and Starter tiers; Professional and Enterprise are priced elsewhere.
- HubSpot: Starter prices are a new-customer offer shown against a higher struck-out price.
- Salesforce: Salesforce says most of its products use annual contracts.
- Salesforce: Only Starter Suite is shown with month-to-month billing; every higher edition is billed annually.
FAQ
Is HubSpot or Salesforce cheaper?
For 10 people who need workflow automation, only Salesforce can be priced: Starter Suite at $250 a month. HubSpot isn't ranked because prices were only shown to us in SGD, so they are not compared with USD prices.
Which has a free plan, HubSpot or Salesforce?
HubSpot has one for up to 2 users; Salesforce has one for up to 2 users.
Can I pay monthly for HubSpot and Salesforce?
HubSpot publishes month-to-month prices; Salesforce publishes month-to-month prices.
Related comparisons
Full details: HubSpot pricing · Salesforce pricing