Home › Comparisons › Pipedrive vs Attio
Pipedrive vs Attio
A pipeline-first CRM that keeps the day-to-day view simple for salespeople, with automation and sequences unlocked one tier up. A newer, data-model-driven CRM aimed at startups, with a free tier for tiny teams and seat caps on its lower plans.
We don't earn anything from the links on this site today. Buttons go straight to each vendor's pricing page. How we make money.
Both are credible choices; the right one depends on team size, billing preference and which tier you need for automation. The tables below use each vendor's published prices and seat rules, so the totals are what a team of that size would be billed before tax.
At a glance
| Pipedrive | Attio | |
|---|---|---|
| Score | 46.1 / 100 | 29.7 / 100 |
| Cheapest paid plan (annual) | Lite: $14 | Plus: $35 |
| Top published price (annual) | Ultimate: $79 | Pro: $79 |
| Free plan | Not listed | Yes, up to 3 users |
| Month-to-month billing | Yes | Yes |
| Trial | free 14-day trial, no credit card | Not listed |
| Seat rules | no seat minimum listed | Free capped at 3 users and Plus capped at 10 users |
| Workflow automation | Growth and upAutomate repetitive tasks and complex workflows. | Not listed |
| Email sequences / cadences | Growth and upCreate sequences of personalized emails and follow-ups to nurture deals over time. | Pro and upCall Intelligence & sequences |
| Sales forecasting | Growth and upanticipate revenue with built-in forecasts | Not listed |
| Single sign-on (SSO) | Not listed | Not listed |
"Not listed" means the vendor's pricing page doesn't mention the feature for any plan. It may still exist on a higher tier, as an add-on, or in a separate feature matrix, so check with the vendor before ruling a CRM out.
Monthly cost by team size (annual billing)
Pipeline & contacts only
| Team | Pipedrive | Attio |
|---|---|---|
| 1 person | $14 Lite | $0 ✓ Free |
| 3 people | $42 Lite | $0 ✓ Free |
| 10 people | $140 ✓ Lite | $350 Plus |
| 25 people | $350 ✓ Lite | $1,975 Pro |
| 50 people | $700 ✓ Lite | $3,950 Pro |
Workflow automation
| Team | Pipedrive | Attio |
|---|---|---|
| 1 person | $39 Growth | — |
| 3 people | $117 Growth | — |
| 10 people | $390 Growth | — |
| 25 people | $975 Growth | — |
| 50 people | $1,950 Growth | — |
Automation + email sequences
| Team | Pipedrive | Attio |
|---|---|---|
| 1 person | $39 Growth | — |
| 3 people | $117 Growth | — |
| 10 people | $390 Growth | — |
| 25 people | $975 Growth | — |
| 50 people | $1,950 Growth | — |
Each cell is the cheapest plan that fits the team and lists every feature in that row's need, using each vendor's seat minimums and caps. ✓ marks the cheaper option.
Where each one comes out ahead
Pipedrive
- Lower entry price: Lite at $14 vs Plus at $35 per user per month
- Lists a free 14-day trial, no credit card
- Lists workflow automation (from Growth); Attio's pricing page doesn't
- Cheaper route to email sequences for 10 people: $390 vs $790 a month
- Lists sales forecasting (from Growth); Attio's pricing page doesn't
Choose Pipedrive if your reps live in a visual deal pipeline and you want automation without an enterprise contract.
See Pipedrive pricingAttio
- Has a free plan (up to 3 users); Pipedrive doesn't list one
Choose Attio if you are an early-stage team that wants a flexible data model and can live within the lower-tier seat caps.
See Attio pricingWorth knowing
- Pipedrive: Prices exclude VAT for EU customers.
- Pipedrive: Lead capture, projects, email campaigns, web-visitor tracking and document tools are paid add-ons on top of any plan.
- Attio: Each card shows the monthly then the annual figure; annual is the one labelled "Save 20%".
- Attio: AI and automation run on credits; extra workspace credits are sold in blocks.
FAQ
Is Pipedrive or Attio cheaper?
For 10 people who need workflow automation, only Pipedrive can be priced: Growth at $390 a month. Attio isn't ranked because its pricing page doesn't list workflow automation.
Which has a free plan, Pipedrive or Attio?
Pipedrive doesn't list one; Attio has one for up to 3 users.
Can I pay monthly for Pipedrive and Attio?
Pipedrive publishes month-to-month prices; Attio publishes month-to-month prices.
Related comparisons
Full details: Pipedrive pricing · Attio pricing