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Pipedrive vs Insightly
A pipeline-first CRM that keeps the day-to-day view simple for salespeople, with automation and sequences unlocked one tier up. A CRM that pairs lead and contact management with project management, useful when won deals turn into delivery work.
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Both are credible choices; the right one depends on team size, billing preference and which tier you need for automation. The tables below use each vendor's published prices and seat rules, so the totals are what a team of that size would be billed before tax.
At a glance
| Pipedrive | Insightly | |
|---|---|---|
| Score | 46.1 / 100 | 22 / 100 |
| Cheapest paid plan (annual) | Lite: $14 | Plus: $29 |
| Top published price (annual) | Ultimate: $79 | Enterprise: $99 |
| Free plan | Not listed | Not listed |
| Month-to-month billing | Yes | Annual only |
| Trial | free 14-day trial, no credit card | free 14-day trial, no credit card |
| Seat rules | no seat minimum listed | no seat minimum listed |
| Workflow automation | Growth and upAutomate repetitive tasks and complex workflows. | Professional and upWorkflow automation |
| Email sequences / cadences | Growth and upCreate sequences of personalized emails and follow-ups to nurture deals over time. | Not listed |
| Sales forecasting | Growth and upanticipate revenue with built-in forecasts | Not listed |
| Single sign-on (SSO) | Not listed | Not listed |
"Not listed" means the vendor's pricing page doesn't mention the feature for any plan. It may still exist on a higher tier, as an add-on, or in a separate feature matrix, so check with the vendor before ruling a CRM out.
Monthly cost by team size (annual billing)
Pipeline & contacts only
| Team | Pipedrive | Insightly |
|---|---|---|
| 1 person | $14 ✓ Lite | $29 Plus |
| 3 people | $42 ✓ Lite | $87 Plus |
| 10 people | $140 ✓ Lite | $290 Plus |
| 25 people | $350 ✓ Lite | $725 Plus |
| 50 people | $700 ✓ Lite | $1,450 Plus |
Workflow automation
| Team | Pipedrive | Insightly |
|---|---|---|
| 1 person | $39 ✓ Growth | $49 Professional |
| 3 people | $117 ✓ Growth | $147 Professional |
| 10 people | $390 ✓ Growth | $490 Professional |
| 25 people | $975 ✓ Growth | $1,225 Professional |
| 50 people | $1,950 ✓ Growth | $2,450 Professional |
Automation + email sequences
| Team | Pipedrive | Insightly |
|---|---|---|
| 1 person | $39 Growth | — |
| 3 people | $117 Growth | — |
| 10 people | $390 Growth | — |
| 25 people | $975 Growth | — |
| 50 people | $1,950 Growth | — |
Each cell is the cheapest plan that fits the team and lists every feature in that row's need, using each vendor's seat minimums and caps. ✓ marks the cheaper option.
Where each one comes out ahead
Pipedrive
- Lower entry price: Lite at $14 vs Plus at $29 per user per month
- Publishes month-to-month prices; Insightly shows annual billing only
- Cheaper route to workflow automation for 10 people: $390 vs $490 a month
- Lists email sequences (from Growth); Insightly's pricing page doesn't
- Lists sales forecasting (from Growth); Insightly's pricing page doesn't
Choose Pipedrive if your reps live in a visual deal pipeline and you want automation without an enterprise contract.
See Pipedrive pricingInsightly
No clear advantage on the published data.
Choose Insightly if you hand closed deals to a delivery team and want projects in the same system.
See Insightly pricingWorth knowing
- Pipedrive: Prices exclude VAT for EU customers.
- Pipedrive: Lead capture, projects, email campaigns, web-visitor tracking and document tools are paid add-ons on top of any plan.
- Insightly: Only annual billing is shown; no month-to-month price is published.
- Insightly: Insightly's page blocks plain headless browsers; this capture used a desktop user agent.
FAQ
Is Pipedrive or Insightly cheaper?
For 10 people who need workflow automation, Pipedrive is cheaper: Growth at $390 a month vs Insightly Professional at $490, a difference of $1,200 a year.
Which has a free plan, Pipedrive or Insightly?
Pipedrive doesn't list one; Insightly doesn't list one.
Can I pay monthly for Pipedrive and Insightly?
Pipedrive publishes month-to-month prices; Insightly shows annual billing only.
Related comparisons
Full details: Pipedrive pricing · Insightly pricing