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HubSpot vs Pipedrive
An all-in-one customer platform: a generous set of free tools across marketing, sales and service, with paid Starter bundles layered on top. A pipeline-first CRM that keeps the day-to-day view simple for salespeople, with automation and sequences unlocked one tier up.
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Both are credible choices; the right one depends on team size, billing preference and which tier you need for automation. The tables below use each vendor's published prices and seat rules, so the totals are what a team of that size would be billed before tax.
At a glance
| HubSpot | Pipedrive | |
|---|---|---|
| Score | Not scored | 46.1 / 100 |
| Cheapest paid plan (annual) | Starter Customer Platform: SGD 10 | Lite: $14 |
| Top published price (annual) | Starter Customer Platform: SGD 10 | Ultimate: $79 |
| Free plan | Yes, up to 2 users | Not listed |
| Month-to-month billing | Yes | Yes |
| Trial | Not listed | free 14-day trial, no credit card |
| Seat rules | Free tools capped at 2 users | no seat minimum listed |
| Workflow automation | Not listed | Growth and upAutomate repetitive tasks and complex workflows. |
| Email sequences / cadences | Not listed | Growth and upCreate sequences of personalized emails and follow-ups to nurture deals over time. |
| Sales forecasting | Not listed | Growth and upanticipate revenue with built-in forecasts |
| Single sign-on (SSO) | Not listed | Not listed |
"Not listed" means the vendor's pricing page doesn't mention the feature for any plan. It may still exist on a higher tier, as an add-on, or in a separate feature matrix, so check with the vendor before ruling a CRM out. HubSpot's prices are in SGD and are not ranked against USD prices.
Monthly cost by team size (annual billing)
Pipeline & contacts only
| Team | HubSpot | Pipedrive |
|---|---|---|
| 1 person | — | $14 Lite |
| 3 people | — | $42 Lite |
| 10 people | — | $140 Lite |
| 25 people | — | $350 Lite |
| 50 people | — | $700 Lite |
Workflow automation
| Team | HubSpot | Pipedrive |
|---|---|---|
| 1 person | — | $39 Growth |
| 3 people | — | $117 Growth |
| 10 people | — | $390 Growth |
| 25 people | — | $975 Growth |
| 50 people | — | $1,950 Growth |
Automation + email sequences
| Team | HubSpot | Pipedrive |
|---|---|---|
| 1 person | — | $39 Growth |
| 3 people | — | $117 Growth |
| 10 people | — | $390 Growth |
| 25 people | — | $975 Growth |
| 50 people | — | $1,950 Growth |
Each cell is the cheapest plan that fits the team and lists every feature in that row's need, using each vendor's seat minimums and caps. ✓ marks the cheaper option.
Where each one comes out ahead
HubSpot
- Has a free plan (up to 2 users); Pipedrive doesn't list one
Choose HubSpot if you want marketing, sales and service tools under one login and can start on the free tools.
See HubSpot pricingPipedrive
- Lists a free 14-day trial, no credit card
- Lists workflow automation (from Growth); HubSpot's pricing page doesn't
- Lists email sequences (from Growth); HubSpot's pricing page doesn't
- Lists sales forecasting (from Growth); HubSpot's pricing page doesn't
Choose Pipedrive if your reps live in a visual deal pipeline and you want automation without an enterprise contract.
See Pipedrive pricingWorth knowing
- HubSpot: This page only shows the Free tools and Starter tiers; Professional and Enterprise are priced elsewhere.
- HubSpot: Starter prices are a new-customer offer shown against a higher struck-out price.
- Pipedrive: Prices exclude VAT for EU customers.
- Pipedrive: Lead capture, projects, email campaigns, web-visitor tracking and document tools are paid add-ons on top of any plan.
FAQ
Is HubSpot or Pipedrive cheaper?
For 10 people who need workflow automation, only Pipedrive can be priced: Growth at $390 a month. HubSpot isn't ranked because prices were only shown to us in SGD, so they are not compared with USD prices.
Which has a free plan, HubSpot or Pipedrive?
HubSpot has one for up to 2 users; Pipedrive doesn't list one.
Can I pay monthly for HubSpot and Pipedrive?
HubSpot publishes month-to-month prices; Pipedrive publishes month-to-month prices.
Related comparisons
Full details: HubSpot pricing · Pipedrive pricing